End the Churn, Part 1: Reasons to Invest in Your Development Staff

End the Churn, Part 1: Reasons to Invest in Your Development Staff

Investing in your development staff takes on many forms. It means compensating them appropriately through salary and benefits; putting resources toward their ongoing professional development; and making sure that they have the tools and back-office support they need in order to do their job well.

There Is No Magical Unicorn Fundraiser

There Is No Magical Unicorn Fundraiser

As you may have guessed from the title of this post, we are here today to dispel a common myth about the way that fundraising works.

There is no magical unicorn fundraiser.

Optimizing Your Online Donation Form: 6 Stand-Out Strategies

Optimizing Your Online Donation Form: 6 Stand-Out Strategies

One of the most important tools in your nonprofit’s fundraising arsenal is your online donation form. This is the last step on the giving ladder and an important part of securing a gift from your supporters. Optimizing your online donation form should be at the top of your nonprofit’s list as you prepare for your next big fundraising campaign. With a streamlined, effective, and inspiring donation form, there’s very little standing in the way between your team and its goals.

Tips for Rethinking Your Donor Approach

Tips for Rethinking Your Donor Approach

Some of our favorite advice on fundraising is this: Don’t ask your donor to give you their money, instead, offer them an opportunity to be a part of something important.

Getting Beyond Your Network: The Importance of Connections Research

Getting Beyond Your Network: The Importance of Connections Research

Finding a connection to a prospective donor, be it an individual, foundation, or corporation can be the first great step toward a fruitful cultivation process. All too often as fundraisers we identify a potential donor whose interests clearly align with the work that we do, who are publicly philanthropic, who believe would make a charitable gift to our organization, if only they knew that we existed and had the opportunity to get to know our mission.

Using Research to Make the Most of Your Gala

Using Research to Make the Most of Your Gala

Anyone who has ever organized, worked, or volunteered for a gala knows what an immense amount of work goes in behind the scenes to execute the spectacular celebration that your donors have come to know and love. Luckily, the payoff has the potential to be big—in addition to being a fundraising event, with the right research, you can also use your gala as a moment for donor cultivation and stewardship.

Questions to Ask Yourself Before Asking a Donor for an Increase

Questions to Ask Yourself Before Asking a Donor for an Increase

Over the life of your hopefully ongoing relationship with each of your individual donors, there may come a moment (or moments) when it is time to ask them to increase their annual gift to your organization. There are plenty of tools-of-the-trade that you can put to use in this process – for instance, you might adjust the minimum giving levels on the pledge cards you send with annual mailings, or alter the donation levels for your patron program. Ever the proponent of donor research, however, we’d like to suggest a thoughtful and personal approach to securing an increased gift from an annual donor.