Donor relationships are great, especially when they have been built organically and authentically around a shared passion for your mission. But in order to keep your donors deeply connected to the organization, we recommend building more than a relationship—instead, build an entire community.
Even though coffee meetings, phone calls, birthday cards, and organizational updates are essential pieces of any donor cultivation strategy, do not underestimate the value of a cultivation event.
Why? Because none of the other items on that list involve a social gathering, and social gatherings are the perfect setting for three things…
A big part of what makes running a nonprofit organization possible – from sustaining your impactful programming, to keeping the lights on, to paying your staff – is the daily work of fundraising. But fundraising isn’t always easy, especially when your rolodex isn’t filled with immediately obvious connections, like wealthy friends and family members. This makes fundraising a challenging strategic puzzle.
If you are struggling to crack this puzzle, know that you’re not alone. Furthermore, with the right tactics in your toolkit, you can build a realistic and sustainable fundraising plan to support your brand-new organization.
There are so many factors to consider when making the choice to migrate to a new CRM: the cost, the allowable number of users, whether it has functionality you need, the ease of the interface, whether remote or cloud access is available…and that’s just to name a few.
That said, we’d like to make the case for prioritizing another factor that isn’t on the list above: the quality of the customer service experience.
We’ve polled our consulting team and have collected for you some of our favorite tips for taking on your FY20 contributed revenue budget.
Crowdfunding might seem like a tech-driven fundraising trend, but the concept has actually been around for quite a long time. In 1884, The New York World raised over $100,000 from 160,000 people in order to fund the base for the Statue of Liberty. In his appeal to his mass readership, publisher Joseph Pulitzer wrote on the front page of the paper “Let us not wait for the millionaires to give us money.”
One of our consultants was recently in a staff meeting at a client organization when a member of the marketing department proudly announced that they had put an end to email usage.
We think that strategy is brilliant.
Your brand (or, what the public thinks of when they hear your name) and your ability to raise funds from that public, are inextricably linked. A prospective donor’s understanding of your values, mission, and work (not to mention what they think of that work) play an enormous role in their decision of whether and how much to donate to your cause.
In this guest post, Erin Booker from Funraise tackles the question of what makes an effective board meeting (Besides plenty of coffee and snacks)?
Of course, there are the basic components to any board meeting, but we believe in a secret sauce that will take your board meeting from good to great, from volunteer to movement leader, from good Samaritan to superhero, from...okay, you get the picture.
As important as it is to have the right Development Director or Major Gifts Officer, when it comes to maintaining an effective fundraising department, it is absolutely essential to have the right Development Assistant.
To be more effective, we suggest that you seek to hire for attitude and train for skills.
There is a misconception about what goes into fundraising that can sometimes keep organizational stakeholders (such as board members, or dedicated volunteers) feeling a little skittish about getting involved—that fundraising is all about asking for money.
Yes, of course fundraising includes asking for money, but a development department’s work is so much more than that.
Conflict is a part of everyday life, but when it comes to Board Members or donors, it is easy for that conflict to become especially fraught. It can be challenging to walk the line between expressing and adhering to your organizational values while simultaneously trying to keep an important stakeholder happy. Here are a few suggestions for strategies to strike that ever important balance.