CLASSY RECENTLY HOSTED A WEBINAR ON GROWTH STRATEGIES FOR SMALL NONPROFITS
Our presenters were Stina Rubin and Adria Orr, Account Managers who work to help our partners succeed. They brought their insights to the table to show how even a small organization can prepare for and spur growth.
Here’s a quick recap of five important lessons from the webinar. You can watch the full recording below!
This first strategy is all about being practical today to achieve your long-term aspirations. Practicality doesn’t have to be a dream buster.
Thinking big means that you eventually have to think about scaling up your work. To serve more people, you need to have the infrastructure to execute as you grow. This is why it’s so important for nonprofits to invest in their operations. Whether it’s the right CRM or durable, long-lasting equipment, you need to have the tools that not only work for you now, but will remain useful as you scale your programs.
Another important step to achieving your mission is being able to say “no” when your organization is asked to do something outside of your wheelhouse. Nonprofit professionals are passionate people, but you must be able to prioritize your central goals and channel your time and resources toward them.
Part of what keeps some organizations small is that they don’t recognize the full size and strength of their network. Sure, you may be a one- or two-person shop, but that doesn’t mean you are entirely alone.
Stina and Adria outlined three ways to find people to help with your mission.
Look outside for volunteers – For small social impact organizations, volunteers can be vital. Treating volunteers like valued members of your team will keep them engaged and involved for the long-term. Create volunteer position descriptions to help attract people with the skills you need.
Look around your board room – Your organization’s board is a tremendously valuable asset. Tap into their ideas and personal networks to find marketing and partnership opportunities. It’s also common practice for nonprofits to establish a “give or get” fundraising requirement for board members. You ask them to provide a certain amount of financial support, either through personal donation or through fundraising.
Look within your organization – Don’t forget about you and your coworkers! Just like your board, other team members may have valuable contacts or ideas. If you know someone who could support your organization in any way, be willing to ask for help.
Originally published on Classy, read the full article here.